Can a network be established between brains?-(Innovation and network theory)

Can The Network Be Established Between Innovation and Network Theory


In the first two articles of the series, we see that the network (internal) created by the neurons that the person owns, the connection to the Global Network (external), ‘ knowledge ‘ has become more mobile.


In such an environment, especially today’s leading businesses or managers to emphasize the concept of continuous innovation is inevitable.

Although there are disagreements over the definition of the concept, the OECD and Eurostat define innovation as follows (2005):

Innovation New or substantially modified product (goods or services), or process; A new marketing method; Or the implementation of a new organisational method in business practices, workplace organization or external relations. “

The focal point of the definition as it will be seen is “innovation and new ideas”.


So, where does “new and good ideas” come from?  Or how do we systematically generate “innovation”?


At least in terms of our age, people who are able to produce new ideas faster, institutions, countries or any other structure have more to say in every respect, either financially or spiritually.

Steven Johnson, looking for answers to these questions, where do good ideas come from? (Where Good Ideas Come From?-2010) is discussing this topic in his book. (Note: You can access the English-Pdf version of the book online.)


By examining the evolution of creative thinking, Johnson argues that in the conditions of today’s world, the missing piece is completed in order for the minds to reach the innovative thought.


The networks and individuals established over the last 10-15 years have become more “connected” by means of many different social networks, creating a more creative or innovative plane. (For those interested, a visual summary of the book is also available on YouTube. Click here to reach.)


Thanks to the established “links” and these links, we are able to examine the new ideas or new values not only in the individual sense but also in the institutional or macro sense.  


The network theory is trying to systematically examine the relationship networks that different groups, organizations, States or individuals have established among each other, by putting an important perspective on this issue.


The networks established and examined are: friendship, romantic relationships, social networks based on counselling or acquaintance; Formal networks based on strategic collaborations or contracts can be sampleable as networks based on informal networks and memberships, such as in-house personnel movements, intra-organizational relationships. 


(Source: Powell and others-2007: Http://


In the first picture on the left, you see a formal network sample (Boston biotechnical information community). The triangles on this network reveal the connections between universities, squares, hospitals and research centres, circles companies and the lines in between. In the other picture, the network of non-formal relations formed by the collaborations established by the companies located in Silicon Valley is revealed. As is known, Silicon Valley is composed of companies that demonstrate production and development activities in the USA in high-tech fields. In other words, new ideas, products, etc. are a dense area of innovation. 



(Source: Fleming and others-2007


Today, most of us in our daily lives are closely acquainted with Intel, Cisco, Google, HP, Apple, Microsoft, Oracle, Nvidia, Facebook, Twitter, etc. Many companies operate on this platform.


As it is seen in the institutional sense, the network, established connections and the power of relationships play an important role in the success of the company in innovative activities.

The more and more efficient “bonding” we can establish in both aspects of the enterprise or individual, the more inspiration we have for our new ideas.


Here we reach this question, which is the main subject of the article; How did the ‘ brain-intrinsic ‘ and ‘ global-external ‘ networks emerge with each other in the course of ‘ absolute ‘ connections?

Of course, the first question is, is it technically possible?

The answers to these questions in our next article to search together for the promise of now.


Good marketing for everyone…


İbrahim H. Kayral.